Jan 11-13, 2018 | London Ont
Speaker Profiles

Speaker Profiles

Click below for Bio information on speakers that will be at the 2017 Convention

Jim Clark, Exec Dir

It is my pleasure once again to invite you to the annual Beef Industry Convention, January 12-14, 2017 in London at the Best Western Lamplighter Inn and Conference Centre. This will be our 19th annual edition of the event, which is proudly hosted by the Ontario Cattle Feeders’ Association and the Ontario Corn Fed Beef Program. As always, we’re looking forward to another informative session and getting together with our valued partners and friends as we showcase Ontario’s beef industry.

Amberley Snyder,Barrel Racer, Inspirational Speaker, Utah

Amberley Snyder was born in January of 1991 in southern California. Amberley and her five siblings lived there during her dad’s Major League Baseball career with the Los Angeles Dodgers. At the age of three, Amberley began riding lessons and developed an unyielding passion for horses.

After her dad’s retirement from baseball, the family moved to Utah. Amberley was seven years old and would only comply if she was promised a barrel racing horse when she got there. She got her wish, and that was the beginning of Amberley’s rodeo career.

Growing up, Amberley’s family environment was very competitive. Her siblings participated in everything from sports to dance, but Amberley found her niche in rodeo. From a young age Amberley had a great sense of communication with her horses and connected with them on a very personal level. Her mom really had a hand in cultivating her passion, and before long she was competing in barrel racing, pole bending, and breakaway roping.

In 2009, she qualified for the National High School Finals in the pole bending and won the National Little Britches Rodeo Association All-Around Cowgirl World Championship. Her parents had reinforced in her that, “hard work beats talent when talent doesn’t work hard.” That was Amberley’s objective every day during practice and in competition which accredited to a large part of her success.

On January 10th, 2010 Amberley was on her way to the Denver Stock Show and Rodeo. As she was passing through Sinclair, Wyoming, she took a look down at her map. After only seconds she looked up and realized she had faded into the other lane, headed towards a metal beam. In an effort to get back in her lane, Amberley overcorrected. Her truck slid off the road and rolled and she was ejected from the vehicle. She was slammed into a fence post that broke her back and immediately she lost feeling in her legs.

After five hours of emergency surgery the doctor’s prognosis was she would never regain use or feeling below her waist. He told her if she had worn her seatbelt, she would still have use of her legs. The one mistake she made that day changed her life forever, but it has not defeated her competitive spirit. The top priority for Amberley was not even to walk, but to ride her horses again. Remarkably after only 18 months after the accident, she was back on her horse.

Through all the challenges and adversity Amberley has had to face, it hasn’t stopped her from achieving any of her goals. In May of 2015, Amberley graduated college with a Bachelor’s degree in Agriculture Education. She is now pursuing her Master’s Degree in Counseling and will continue to compete on the Utah State University rodeo team.

Amberley’s hard work ethic hasn’t wavered, and one could argue has even gotten stronger. After the accident Amberley realized she had a unique opportunity to reach out and inspire people with her unconventional situation.

Her first step to that was her “Wheel Chair Wednesday” video segments on social media. She would perform everyday tasks that have now become more challenging, but not impossible, after her accident. These range from how she gets on her horse to how she fills her truck up with fuel and her short videos have become a popular fan favorite on social media resulting in nearly 200,000 fans on Facebook.

Amberley is now inspiring thousands across North America by telling her inspirational story and competing in rodeos across the western United States. She has let the challenges she faces refine her, not define her.  Amberley has turned her tragedy into triumph and is inspiring all of North America to ‘Get Back on the Horse.’

Dennis Avery, Senior fellow of the Heartland Institute, a conservative think-tank based in Arlington Heights, IL.

Dennis Avery will view the prospects of a Donald Trump presidency from the standpoint of a conservative economist and a skeptic on environmental disasters. Avery has spoken for decades and around the world as a champion of modern high-yield farming—to feed people while preserving the environment. He’s a veteran observer of politics and politicians from posts at the U.S. Department of Agriculture and the U.S. State Department, and more recently as Director of the Center for Global Food Issues since 1987.

Avery is currently a senior fellow of the Heartland Institute, a conservative think-tank based in Arlington Heights, IL. His most noted books are Saving the Planet With Pesticides and Plastic and Unstoppable Global Warming: Every 1,500 Years.

Avery grew up on a dairy farm in Michigan and holds degrees in economics and communications from both Michigan State University and the University of Wisconsin. He now lives on a small farm in Virginia’s Shenandoah Valley with his wife, three dogs, and other assorted livestock.

John Baker, Brand Management & Business Development, OCFBP

John is the President of Baker Marketing Services International. John has over 30 years of experience in meat marketing and brand development.  His past experiences include:

• Executive Vice President, Global Marketing for Canada Beef Inc.

• Executive Director, Channel Marketing for Canada’s Beef information Centre

• Category Management roles with some of Canada’s major market leaders

• Demonstrated successes in the areas of Brand Development, Domestic and International Market Development, Supply Chain Alignment, Development of innovative marketing programs across the protein categories

Matt Bowman - BFO President Northern Director

Matt Bowman and his wife Elaine farm in Temiskaming with their two children, Leslie and Thomas. Operating a Charolais based cow-calf operation with 110 cows, they also cash crop 700 acres of oats, wheat, barley and canola.

Much of the barley and wheat is grown for seed production and is prepared in their own seed cleaning plant. To round out their operation they also have an expanding pick your own strawberry patch for the locals.

Matt represents BFO as a Director for the Canadian Cattlemen’s Association and the Beef Cattle Research Council.

Dr. Tye Perrett - Managing Partner, Consulting Programs Manager

Title: Managing partner, with responsibilities including management of the Administrative and Professional Consultant teams

Specialty: Animal health management, pathology, animal production, applied research, economic modeling

Location: Okotoks, AB, Canada

Education: Doctor of Veterinary Medicine (D.V.M.) in 1999 – Western College of Veterinary Medicine, Saskatoon, Saskatchewan and Bachelor of Science in Agriculture (B.Sc.Agr.) in 1995 – University of Alberta, Edmonton, Alberta

Biography: Dr. Perrett became associated with Feedlot Health in 2004. He also acted as president of the Canadian Association of Bovine Veterinarians – 2007-2009; and president of the Western Canadian Association of Bovine Practitioners – 2007-2008.

Feedlot Health Management Services, Ltd.

PO Box 140

Okotoks, AB T1S 2A2


Tel: 403-938-5151

Fax: 403-938-5175

Mike Carpenter - Virginia Department of Agriculture and Consumer Services (VDACS).

Mike Carpenter currently serves as Manager of Livestock Marketing Services for the Virginia Department of Agriculture and Consumer Services (VDACS).  Mike grew up in a farming community and has been involved with livestock his entire life starting with raising and showing cattle in 4-H and working on a large cow-calf operation as a teenager.

He has 38 years of livestock marketing experience with all classes of livestock.  He has a BS in Animal Science from VA Tech where he was a member of the Livestock and Meats Evaluation Teams.

William (Willie) Morris -Virginia Department of Agriculture and Consumer Services (VDACS).

Willie has been a Livestock Marketing Specialist with VDACS since 2014. Prior to coming to work for the Virginia Department of Agriculture and Consumer Services he was the Assistant Manager at Valley View Farms where they backgrounded over 2,000 feeder cattle annually, and  sold over 40,000 bales of hay and straw.

Before that he was a partner at Springwood Angus Farm where they ran 250 head of Angus cows in a partnership with Gardiner Angus, and kept a flock of Hampshire and Suffolk ewes.

He was a member of the state winning FFA Livestock Judging Team and judged at Lakeland Junior College in Illinois. Willie, his wife, and two boys now run a small flock of commercial ewes and graze steers in the summer.

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