Jan 11-13, 2018 | London Ont


We are very thankful for the kind words and support we’ve received via the following testimonials. Click the arrows to read in full.

Merck Animal Health

Merck Animal Health is proud to continue its tradition of being a Platinum sponsor, now for the 19th Annual Beef Industry Convention.

Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. The company invests extensively in dynamic and comprehensive research and development resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. Merck Animal Health has been able to offer one of the broadest portfolios of innovative products in the cattle industry. These products include:-

  • Zuprevo® and Resflor®
  • Revalor® – a full range of implant technologies for our Canadian beef producers.
  • Vaccines – Vista® Once SQ, ONCE PMH® IN, Vision®, Covexin® and Tasvax® for your herd health protocols.

Merck Animal Health values the opportunity to not only sponsor this conference but also the opportunity to network with all facets of the cattle industry. We are honored to have been a key sponsor of the Annual Beef Industry Convention since its inception nineteen years ago.

As a company, Merck Animal Health looks beyond simply providing products. Our portfolio is augmented and updated continually as we drive new innovations – products, technologies and services – to better support your industry – the cattle industry in Ontario. Merck Animal Health stands for what we believe in. We believe in you. For more information, visit www.merck-animal-health.com.

® Intervet International B.V. Used under license.


With only weeks away from the 18th Annual Beef Industry Convention Zoetis is proud to once again support beef producers of Ontario by sponsoring Cattleman’s College and this key meeting for our industry. We see this event as an excellent opportunity to support those who support us through the use of our products and services, and we always enjoy the interactions and comradery shared by those in attendance.

We were all fortunate enough to enjoy another strong year in the beef industry and should all be proud of being a part of this success. The hard work that got us here will need to continue, as the challenges faced by our industry stand to become more complex and appear on more fronts. International trade, consumer attitudes toward agriculture, and increasing concerns regarding food quality and safety all continue to evolve, and all will require vigilant attention in order to maintain the resources and liberties required to sustain our market and brands.

Innovation on our farms and communication of our efforts and ideas to the public will be essential to maintain the customer demand and trust that will allow our industry to continue to grow. All sectors of agriculture are being asked to evolve and ours is no different, so please use your time at this meeting to gather knowledge you’ll need to make these advancements – then make sure to communicate these improvements to your peers and your community. The more people we have talking about the many ways the beef industry supports the public, in many ways more than food, the more we stand to gain down the road. For the public to know their beef industry, we need to speak about ourselves just as much as those that like to speak on our behalf!

We are looking forward to another strong Cattleman’s College presentation and hope to see you there. Please join us as we enjoy some social time together, celebrate the previous year, and prepare for a challenging and rewarding 2016.

Enjoy the conference!

Garth Graham, DVM Area Business Manager – Cattle, Equine, Genomics Zoetis Canada Inc.

Beef Farmers Of Ontario

Congratulations to the Ontario Cattle Feeders’ Association (OCFA) on celebrating its 19th Annual Beef Industry Convention, a highly anticipated event that encourages networking and collaboration throughout the Ontario beef supply chain.   The Beef Farmers of Ontario (BFO) continues to be a devoted supporter of the Ontario Corn Fed Beef (OCFB) program.

I commend the OCFA Board and staff for their tireless efforts in creating and building a strong brand that has proudly grown to become the largest producer owned beef program in Canada.   For BFO, 2017 will mark a significant shift in the role we play in the development, implementation and measurement of check‐off investments made in regional marketing initiatives.

This shift is a direct result of the leadership position being taken by the BFO Board of Directors to address the gap in the development and support of provincially focused initiatives in the province. We have so much opportunity here in Ontario because we have the largest consumer market in the country. We know that demand is strong for the OCFB brand with significant opportunities for growth both domestically and internationally. Despite this, the beef industry in Ontario continues to face increasing pressures from diverse import competitors, while at the same time coping with significant cost of production and economy of scale disadvantages in the North American market.

We need a unique strategy to address these challenges so that as an industry we can capture the opportunities.   This is why BFO has established a progressive three‐year Regional Marketing Initiative (RMI) to leverage opportunities and provide direct benefits to Ontario beef farmers through their current check‐off investment. The RMI includes strong linkages to industry partners, government agencies and the beef processing sector in Ontario.

As we know, a strong processing sector is vital to Ontario beef farmers and a critical link to creating demand pull for Ontario beef from the farm gate through to the consumer. In the past, through BFO support, several Ontario beef brands (OCFB being the largest brand) have been successful in generating recognized value in the Ontario market. The intent of this initiative is to build on these models of success and provide the stimulus for sustainable growth in the Ontario beef industry.

While the RMI is ambitious, we will continue to focus on all issues important to our members. Maintaining support for Ontario’s Risk Management Program remains a top priority, as well as developing programs that support cow herd expansion in the province. BFO’s policy team was highly active in 2016 and continues to address proposed policies and regulations affecting the beef sector by providing comments to the appropriate government ministries on a number of critical files.

Current issues include, but are not limited to: traceability, livestock transportation, the Next Policy Framework, antimicrobial use, feed regulations, phosphorus loading in the Great Lakes, irradiated beef, land use, uncontrolled electricity, climate change and Ontario’s Cap and Trade program.   If you would like to hear more about these issues and BFO led initiatives, I encourage you to attend your local county/district annual general meeting.

These meetings, held across Ontario this month, will offer you the opportunity to meet with fellow producers and to provide our organization with direction for the coming year. Your active participation would be valued and greatly appreciated.

On behalf of the BFO Board of Directors, I wish you a good and more prosperous year ahead and we look forward to continuing to work together in 2017 to keep our industry strong.

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